Fitchip for Professionals
Advanced Teaching of the Golf Swing
"As a club professional, your personal attention to a wide variety of tasks is necessary to ensure maximum profitability for you and your employer. No two shops are the same, and each Professional must decide which products and services make the most sense for his individual situation. Some shops offer a large selection of OEM clubs along with club fitting and repair services; other shops have no interest in retailing anything other than just the basics consisting of “balls and gloves”, and still countless others offer something in between those two extremes.
Perfected Golf Group, Ltd. on the club data analysis teaching system is shown In the Figure above, the red line in the FitChip data plots the Clubhead speed during the downswing. The sharp drop in the speed curve is ball impact. The blue line of the data is the shaft loading and unloading during the downswing. The black vertical line near the center of the chart is the time in the swing where the digital data matches the video frame and moves through the digital data you recorded frame by frame.
This is our entry level program and requires the least amount of time, effort, and start-up costs while offering a handsome profit and a unique gift for the host pro. We come to your facility and conduct a FitChip Custom Fitting Demo Day”. The Club Professional simply advertises the event for at least two weeks, sets up as many scheduled fitting appointments as possible, and encourages the balance of his customer base to stop by sometime during Demo Day to experience the advantage of custom fit clubs. He also assures that an ample supply of Range Balls and, if possible, electrical service is available at the practice area. Our Staff arrives on the day selected and takes care of everything else. We conduct FitChip fittings, analyze the results and provide demo test clubs with appropriate shaft frequencies and any swing faults present for each participant. We take orders for new equipment sales. We also retrofit existing equipment by re-shafting with the correct frequency shafts. The host professional receives a check representing 10 % of the total retail sales volume generated, and the gift of a free “FitChip” re-shaft for his personal driver. (Variables to this program are possible if needed to avoid conflicts with preexisting marketing agreements).
Commitment Level #2 requires slightly more hands-on activity by the Club Professional and a small monthly lease payment commitment, but the trade-off is a dramatic increase in profit potential. The Club Professional leases a FitChip fitting unit at the cost of $50.00 per month, and we teach him how to conduct a FitChip fitting. The FitChip data is then downloaded to the pro's computer, and a copy of the data is e-mailed to our Pro Shop in Columbus, Ohio. We analyze the data to verify the correct swing frequencies and then either build new clubs or re-shaft existing clubs, depending upon the sale the Club Professional has made to his client. We give the Club Professional a 15% discount from our regular published retail prices, and he then retails the products to his client at whatever profit margin he determines is appropriate for his situation. With this program, an unlimited number of fittings can be conducted every month, and the more fittings scheduled, the higher the profit potential.
Commitment Level #3 functions exactly like Commitment Level #2, but with two significant differences. The Club Professional does not lease the FitChip unit but purchases it at the cost of $695.00. Subsequent orders received from the pro for new clubs or re-shafting work receive a 20% discount from our regular published retail prices, which further increases the bottom line profit margin.
Commitment Level #4 is popular among those who own their FitChip unit and have ready access to club building and club repair equipment, as it provides yet another opportunity to further increase profit margins. Like the previously described levels, the FitChip swing timing data is sent to us via e-mail, and we verify the frequencies for accuracy. At this level, we do not actually build or re-shaft the clubs ....instead we supply our FitChip Prescription Shafts ready for installation. You supply us with head weights, hosel depths, grip weight, finished playing lengths, and frequency requirements, and we ship them pre-cut to those specifications. You install the shaft in the head, supply the grip, and charge the client whatever profit margin you determine is appropriate. Your cost for steel shafts is $30.00, and graphite shafts are $35.00 each. Shipping charges also apply to each order.
Commitment Level #5 offers maximum profit potential for those who want to be involved in every step of the custom club process. The Club Professional purchases the FitChip unit, and after initial training, Perfected Golf Group's involvement is limited to a support role to verify frequency findings. We establish contact between the Club Professional and our FitChip Prescription shaft supplier, so that raw FitChip Prescription shafts can be ordered in any quantity, and drop-shipped directly to any address. The cost for any raw graphite shaft under this level is $30 each.
With these different commitment levels, Lotus Golf has provided the opportunity for anyone in the Golf Industry to gain access to the ever-growing Custom Club Market. We stand ready to offer you our full support in any way possible. If one or more of our programs needs to be modified to work best in your situation, please call us at (239) 910-7815. We would be happy to discuss your individual needs.