Fitchip for Professionals

Advanced Teaching of the Golf Swing

"As a club professional, your personal attention to a wide variety of tasks is necessary to ensure maximum profitability for you and your employer. No two shops are the same, and each Professional must decide which products and services make the most sense for his individual situation. Some shops offer a large selection of OEM clubs along with club fitting and repair services; other shops have no interest in retailing anything other than just the basics consisting of “balls and gloves”, and still countless others offer something in between those two extremes.

Perfected Golf Group, Ltd. on the club data analysis teaching system is shown In the Figure above, the red line in the FitChip data plots the Clubhead speed during the downswing. The sharp drop in the speed curve is ball impact. The blue line of the data is the shaft loading and unloading during the downswing. The black vertical line near the center of the chart is the time in the swing where the digital data matches the video frame and moves through the digital data you recorded frame by frame.

Perfected Golf Group Ltd

This is our entry level program and requires the least amount of time, effort, and start-up costs while offering a handsome profit and a unique gift for the host pro. We come to your facility and conduct a FitChip Custom Fitting Demo Day”. The Club Professional simply advertises the event for at least two weeks, sets up as many scheduled fitting appointments as possible, and encourages the balance of his customer base to stop by sometime during Demo Day to experience the advantage of custom fit clubs. He also assures that an ample supply of Range Balls and, if possible, electrical service is available at the practice area. Our Staff arrives on the day selected and takes care of everything else. We conduct FitChip fittings, analyze the results and provide demo test clubs with appropriate shaft frequencies and any swing faults present for each participant. We take orders for new equipment sales. We also retrofit existing equipment by re-shafting with the correct frequency shafts. The host professional receives a check representing 10 % of the total retail sales volume generated, and the gift of a free “FitChip” re-shaft for his personal driver. (Variables to this program are possible if needed to avoid conflicts with preexisting marketing agreements).

Commitment Level #2 requires slightly more hands-on activity by the Club Professional and a small monthly lease payment commitment, but the trade-off is a dramatic increase in profit potential. The Club Professional leases a FitChip fitting unit at the cost of $50.00 per month, and we teach him how to conduct a FitChip fitting. The FitChip data is then downloaded to the pro's computer, and a copy of the data is e-mailed to our Pro Shop in Columbus, Ohio. We analyze the data to verify the correct swing frequencies and then either build new clubs or re-shaft existing clubs, depending upon the sale the Club Professional has made to his client. We give the Club Professional a 15% discount from our regular published retail prices, and he then retails the products to his client at whatever profit margin he determines is appropriate for his situation. With this program, an unlimited number of fittings can be conducted every month, and the more fittings scheduled, the higher the profit potential.

Commitment Level #3 functions exactly like Commitment Level #2, but with two significant differences. The Club Professional does not lease the FitChip unit but purchases it at the cost of $695.00. Subsequent orders received from the pro for new clubs or re-shafting work receive a 20% discount from our regular published retail prices, which further increases the bottom line profit margin.

Commitment Level #4 is popular among those who own their FitChip unit and have ready access to club building and club repair equipment, as it provides yet another opportunity to further increase profit margins. Like the previously described levels, the FitChip swing timing data is sent to us via e-mail, and we verify the frequencies for accuracy. At this level, we do not actually build or re-shaft the clubs ....instead we supply our FitChip Prescription Shafts ready for installation. You supply us with head weights, hosel depths, grip weight, finished playing lengths, and frequency requirements, and we ship them pre-cut to those specifications. You install the shaft in the head, supply the grip, and charge the client whatever profit margin you determine is appropriate. Your cost for steel shafts is $30.00, and graphite shafts are $35.00 each. Shipping charges also apply to each order.

Commitment Level #5 offers maximum profit potential for those who want to be involved in every step of the custom club process. The Club Professional purchases the FitChip unit, and after initial training, Perfected Golf Group's involvement is limited to a support role to verify frequency findings. We establish contact between the Club Professional and our FitChip Prescription shaft supplier, so that raw FitChip Prescription shafts can be ordered in any quantity, and drop-shipped directly to any address. The cost for any raw graphite shaft under this level is $30 each.

With these different commitment levels, Lotus Golf has provided the opportunity for anyone in the Golf Industry to gain access to the ever-growing Custom Club Market. We stand ready to offer you our full support in any way possible. If one or more of our programs needs to be modified to work best in your situation, please call us at (239) 910-7815. We would be happy to discuss your individual needs.

Find Your Unidentified Golf Swing Faults

This section has been created for you to take part in our program two identify swing faults that your customer may have that are not identifiable visually. We find that well over 50% of all players have swing faults that cannot be identified by simply using high-speed video or visual techniques. Many players go to their instructors and work on their swings but continue to have swing faults such as double loading and delayed release. Both of these swing faults will reduce the efficiency of the golf swing. At the bottom of the page, you will find the sample of a player that has a double loading problem.

When many golfers feel that they have a problem with the golf swings, they feel that they need to go to a golf instructor, which is not an unreasonable conclusion. In a recent article in a golf magazine, Titleist described a very advanced swing analysis system they are using for instruction. The computer tracks the different parts of the body and their actions during the golf swing. From this system, they find that the various sections of the body for the better player follow In a sequence through ball impact. The system follows each section of the body individually. The timing of this sequence is an individual characteristic for each player. The first section is the hips, the second is the torso, the third is the arms, and the fourth is the club. Any teacher can use video or visual analysis to identify the proper sequencing of these elements for any player to some degree. Even with the sophisticated system that Titleist is using it is difficult to see all of the swing faults that may be in this swing visually, even with the aid of a high-speed video. To pinpoint the swing fault, it is necessary to use an on the club digital recording system to identify the faults in the swing. These faults primarily show up in the reaction of the golf club to the shaft loading during the swing sequence.

Perfected golf group (PGG) has developed a digital recording system for the golf club, which will identify swing faults. This unit is called FitChip, which was developed for fitting the golf shaft to the player's swing. The digital readings of the FitChip identify faults in the golf swing, such as double load, delayed release, and other imperfections. There’s also one very important part of swing timing that even the Titleist system leaves out. If you will look on the web under golf swing timing, there is a great deal written about it, but again these writings only consider body movements. The timing of the body movements certainly are very important and must occur in some sort of consistent sequence for the best performance. Even then, the final link in the swing timing that must be considered is the flexibility of the shaft in the golf club. For the best performance, the shaft must be timed with the swing sequence to return the club to straight and square at ball impact where it achieves its greatest clubhead speed and accuracy. Without the proper timing of the golf club/shaft with the player's swing sequence, the peak performance cannot be achieved.

We at PGG will use our system of the high-speed video in conjunction with the FitChip to analyze the Golf swing for faults that cannot be identified visually. We can provide you with the FitChip instrument to be used during the analysis process. Instructions will be included with the FitChip for attaching it to the club and recording the swing data. With each swing, the FitChip Data will be accompanied by a video of the same swing. The frame speed of the video must also be recorded so that the FitChip Data timing can be coordinated with the frame speed of the camera. The best frame speed for the video is 200 to 300 frames per second. However, you can use the more standard 30 to 60 frames per sec speed.